Ahmedabad Management Association PG Diploma in Product Design Admission 2025, Books, Preparation, NIRF Ranking

1. Academic Certificates
2. Migration certificate
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4. Character certificate
5. Caste certificate
6. Income certificate
7. Provisional Certificate
8. Passport Size Photographs
9. ID Proof
10. 10+2 Certificate
11. Graduation Degree

• Submit your application for admission to Ahmedabad Management Association - Ama.
• Perform well in the Foundation Exam as the results obtained in the Foundation Exam will be the basis for the entire admission process.
• Ahmedabad Management Association - Ama will publish the exclusion list later. Check if you are eligible for admission in your desired department.
• If you are eligible, visit Ahmedabad Management Association - Ama and submit all the required documents.  

• Submit your application for admission to Ahmedabad Management Association - Ama.
• Register for the entrance exam, which you must pass to get admission into your preferred Ahmedabad Management Association - Ama.
• To be shortlisted for further admission rounds, your score must be above the minimum percentile set by Ahmedabad Management Association - Ama.
• After the written exam, special group discussions and personal interview rounds are conducted to shortlist the candidates.
• Once all the exams are conducted, Ahmedabad Management Association - Ama declares the results and publishes a leaderboard of the candidates who have been shortlisted based on the written exam, group discussion and personal interview.
• After the admission process is completed, the final allocation of slots to the candidates, payment of course fees, and registration for each academic year will be done by the candidates.

Semester 1: Foundation and Introduction to Product Design

Introduction to Product Design

• Evolution and importance of product design
• Design thinking methodology
• Key principles of product design: aesthetics, functionality, usability

Design Process and Methodology

• Design stages: research, ideation, prototyping, testing, and production
• Problem-solving techniques for design
• Design briefs, analysis, and concept development

Materials and Manufacturing Processes

• Overview of materials: metals, plastics, composites, ceramics
• Properties and selection criteria for materials
• Manufacturing processes: injection molding, casting, CNC machining, 3D printing

Ergonomics and Human Factors

• Human-centered design principles
• Anthropometrics and user interface design
• Usability testing and ergonomic analysis

Sketching and Visualization Techniques

• Manual sketching and digital sketching techniques
• Creating design representations and visual communication
• Introduction to 3D visualization and rendering tools (e.g., SolidWorks, Rhino)

Introduction to CAD (Computer-Aided Design)

• Fundamentals of 3D modeling and CAD software (AutoCAD, SolidWorks)
• Creating simple 3D models and assemblies
• Rendering and presenting designs digitally

Semester 2: Advanced Design Concepts and Prototyping

Advanced Product Design and Innovation

• Conceptualization and ideation processes for innovative product design
• Design for functionality, marketability, and user experience
• Case studies of successful innovative designs

Sustainability in Product Design

• Sustainable design principles and eco-design
• Life-cycle analysis (LCA) of products
• Design for recycling and low environmental impact

User Experience (UX) and Interaction Design

• Principles of UX in physical products and digital interfaces
• Usability testing, wireframing, and interaction flow
• Designing for mobile and web interfaces in product design

Prototyping and Testing

• Prototyping methods: low-fidelity, high-fidelity, functional prototypes
• 3D printing and rapid prototyping techniques
• Testing prototypes for performance, usability, and aesthetics

Advanced CAD/CAE (Computer-Aided Engineering)

• Advanced CAD techniques: parametric design, assemblies, complex modeling
• Computer-aided engineering (CAE) for structural, thermal, and stress analysis
• Simulating real-world conditions and optimizing designs

Design Communication and Presentation Skills

• Techniques for presenting design concepts effectively
• Portfolio development: Organizing and showcasing design work
• Communication of ideas through digital tools (e.g., Adobe Illustrator, Photoshop)

Semester 3: Specialized Product Design and Industry Integration

Product Development and Manufacturing Systems

• Design for manufacturability (DFM) and cost estimation
• Product life-cycle management (PLM) and supply chain considerations
• Integration of design and production processes

Smart Products and Internet of Things (IoT)

• Design for connected devices and IoT-enabled products
• Integration of sensors, software, and user interfaces
• Case studies of smart products in various industries (consumer, automotive, healthcare)

Product Branding and Marketing

• Principles of product branding, marketing, and consumer behavior
• Design for differentiation, market positioning, and packaging
• Conducting market research for product development

Design for Social Impact and Accessibility

• Socially responsible and inclusive design practices
• Universal design and accessibility considerations
• Designing for underserved communities or sustainability

Industry Collaboration/Internship

• Industry exposure through internships, live projects, or collaborations
• Practical experience in design companies or startups
• Mentorship and feedback from industry professionals

Intellectual Property (IP) and Professional Ethics

• Understanding intellectual property rights in design: patents, copyrights, trademarks
• Ethical issues in product design and development
• Environmental and social responsibility in design

Semester 4: Final Project and Career Development

Capstone Project/Thesis

• Comprehensive design project integrating all learning
• In-depth exploration of a product design problem, from concept to prototype
• The project may involve real-world industry problems or personal research interests

Final Project Presentation and Evaluation

• Presenting the final design project to a panel of faculty members and industry experts
• Evaluation based on creativity, feasibility, user experience, technical proficiency, and innovation

Portfolio Development and Professional Practices

• Creating a professional portfolio that showcases personal design work
• Building a strong CV, preparing for interviews, and career networking
• Introduction to entrepreneurship and business aspects of design (for those interested in starting their own ventures)

Workshops and Industry Seminars

• Participation in design workshops focused on emerging tools, technologies, and trends
• Industry seminars on advanced topics in design, technology, and sustainability
• Networking events with industry leaders, design professionals, and alumni

Uber

Tech Mahindra

Wipro

Amazon

Magicpin

Indiamart

Motherson Sumi Systems Limited

Flipkart

IBM

HCL

Capgemini

IndusInd Bank

NIVEA

VIVO

Coca Cola

Just Dial

BajajCapital